Today’s couch potatoes are finding their brains a bit mashed when the subject turns to upgrading their favorite news/entertainment delivery device. In fact, buying a new TV has quickly become one of the most confusing and challenging purchase decisions that consumers now face. Between the transition to digital TV and HDTV programming, and the overabundance of TV types, technologies, and terminologies, it’s no wonder modern TV buyers can’t separate fact from fiction. Most television vendors sell TVs using several display technologies so that they’re able to offer consumers the widest variety of TV sizes, shapes and. most importantly price points. One of the most bewildering aspects of the buying process involves the technology used in generating the image on the screen. Specifically, the qualities and characteristics of plasma and LCD TVs are poorly understood and subject to a great deal of misinformation. Plasma vs. LCD: “Burn in” “Burn in” or “image retention” is the tendency of a display monitor to hold an image outline in the screen after the system is turned off or the projected image has changed. This was a problem in early plasma TV displays and is often used as an argument against plasma technology. However, modern plasma TVs enjoy a combination of more robust screen materials and subtle image-shifting technologies that have rendered this former issue moot. During a controlled experiment, the “burned-in” image completely disappeared from all three tested plasmas leaving no trace after regular video material (a DVD movie set to continuously loop) was played through the sets for 24 hours. Therefore “burn-in” is no longer an effective argument for or against either technology…

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