1935: •The first Toyota truck, the model G1 is built for sale in Japan. 1951: •Toyota uses parts left over from its U.S. Government truck contract to build the model BJ 4WD lightweight vehicle. The BJ, which is renamed the Land Cruiser in 1954, features a 3.4 liter, straight six engine. The squared-off fenders, exposed fittings and bar-tread tires, make this early off-road vehicle look like something assembled at an Army surplus store. 1958: •Toyota introduces the FJ 25 Land Cruiser to the U.S., a rugged 4-wheel drive, 6-cylinder vehicle with a standard canvas top, safety straps, four shock absorbers, windshield wipers, flashing turn signals, a spare tire and a tool kit. The company sells just one in this first year. 1935 G1 Truck 1958 FJ25 Land Cruiser Brochure Page 2 1959: •Toyota sells 61 Land Cruisers in the U.S. The Toyopet Crown Sedan, unsuited to U.S. roads, is withdrawn from the market, leaving only the Land Cruiser to generate sales. This is the start of Toyota’s “Land Cruiser strategy,” a plan to establish a beachhead in the U.S. through sales of Land Cruisers until a new car can be designed for America. 1960: •The FJ 25 is replaced by the FJ 40, the model that would go on to become the most iconic Land Cruiser. It comes equipped with a 4-cylinder, 135 hp, F-type engine becoming popular with American consumers looking for durable, reliable, off-road transportation. The 40 Series Land Cruiser combined excellent highway speeds with powerful low-end torque. Both hardtop and soft- top versions are available. The hardtop version is instantly recognizable as a simple, two-box hardtop with wrap around rear windows and dual swing-out doors. Toyota sells 162 Land Cruisers in the U.S…
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